Search Engine Optimisation
Studies have proven that top placement in search engines, among other forms of online marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, email marketing, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning a good search engine placement.
Natural Search Engine Rankings
Natural Search Engine rankings are rankings that cannot be bought and are ranked according to each search engines algorithms and site content. Search engines rank each site according to its popularity and optimization techniques. Any subsequent visitors who discover your natural search engine result do so at no cost to you.
Search engine optimization is a mid to long term service based on many aspects of your website including link popularity, keywords, code structure and other optimization techniques.
To achieve good results on a search engine takes carefully planned time and effort and patience as each search engine has different ranking updates, for instance Google usually updates 3–6 months, Yahoo 2–3 months and MSN monthly.
Once you achieve good rankings, the benefits are amazing, with a noticeable traffic increase to your website. This is when you consider revising your website design and accessibility to maximize each visitor into a potential sale, enquiry or whatever your target goals for your website may be.
"95% of monthly Internet users utilise search engines to find and access websites"
Search Engine Market Share (Australia)
|
|
|
Approximately 68% of market share |
Approximately 16% of market share |
Approximately 7% of market share |
Cost Per Click Advertising Campaigns
Cost Per Click (CPC) Campaigns are 'Sponsored Links' visible on search engine results. The ads are displayed according to your specified keywords, daily budget and maximum cost per click. This is commonly known as 'bid per keyword' and can prove highly competitive for common keywords.
This is why a CPC Campaign should be managed by a trained professional to ensure that cost effective and relative keywords are used, maximizing your ad's exposure and target audience.
A simple example of a highly competitive, negative keyword would be 'cars' when your site is specific to 'private selling of cars'. A more suitable keyword would be 'private sale cars' or 'used cars for sale'.
Your do not pay for users to view your ad. You only pay when a user clicks on your ad, and there are click fraud policies/scripts in place to maximize CPC efficiency and eliminate fraudulent clicks.
Search Engine Optimisation Packages
Wild Lime has different SEO packages available, depending on your needs, budget and expected time frame for results.
Our packages available allow you the option to select which pages you wish to optimize. We will then proceed to alter the selected pages keywords, website code and creating inbound links to increase your website popularity rating with the search engines, this being an essential element to search engine optimization.
Please note, we may need to create a links page to increase the chances of gaining inbound links on higher rankings websites. Each link opens in a new window so that you don't lose your visitors if they click on your outbound links.
SOHO |
E–BUSINESS |
NATIONAL |
|
| Number of pages | 1 pages |
3 pages |
5 pages |
| Number of keywords | 4 keywords |
4–6 keywords |
4–10 keywords |
| Link popularity | Yes |
Yes |
Yes |
| Search engines | Google, Yahoo, MSN |
Google, Yahoo, MSN |
Google, Yahoo, MSN |
| DMOZ.org submission | Yes |
Yes |
Yes |
| Reporting | Monthly |
Monthly |
Monthly |
| Suitable for | Small, local businesses |
Local/Regional Businesses |
Large/National Businesses |
| Setup Fee | $332.50 |
$570.00 |
$760.00 |
| Monthly Fee | $380.00 |
$475.00 |
$570.00 |
Packages Inclusions
- Initial report containing list of alterations to selected pages on completion of setup
- Initial submission to major search engines and DMOZ.org directory
- Reporting– containing link popularity and ranking for selected keywords
- No contract involvement
SEO Process
- Select an appropriate package or contact Wild Lime for assistance.
- Complete SEO Setup and Approval form including your desired keywords and aim of your website
- We will respond (usually within 24 hours) accepting or suggesting appropriate keywords
- Provide Wild Lime with FTP access to your website so that alterations may be made to your website
- Website alterations are made and initial reporting of changes
- Website submitted to search engines and DMOZ.org
- Link exchange and inbound link creation begins weekly
- Reporting according to your selected package at each interval containing link popularity and ranking for selected keywords
SEO Packages – Website Alterations
These are the website alterations, included with all Wild Lime SEO packages
-
META Keywords
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do. -
META Description
"Hidden" HTML code that contains a descriptive sentence or two about the web page. -
Website Title/s (<title></title>
In HTML, an area where text is placed that shows at the very top of the browser window. Search engines consider this area critical. -
Website Heading/s (<H1></H1)
Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings describe the content immediately below them. Search engines assign the most importance to h1, then h2, and so on. -
Link Title/s (<a href="link" title="optimized keyword">optimized keyword</a>)
Proper use of anchor text can help you show the relevancy of your web pages to key search engines to help rank for desired keywords. You can use this knowledge to build the relevance of each page of your site, through anchor text optimization containing important keywords, relevant to the theme of such pages, from other pages of your site. -
Image Alt Tag/s (<img src="image link" alt="optimized keyword">)
For many sites, particularly image–heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text. -
Upload robots.txt file and sitemap.xml
This simple text file, created with Notepad or other simple text editor gives you complete control by telling the robots not to spider certain folders or web pages within your site.
Sitemap.xml offers Google a better crawl (scan) of your entire site to help searches find more of your web pages. It also notifies Google when each page was last modified. -
HTML code compliance (World Wide Web Consortium standards)
We'll check your code conforms to W3C's standards and suggest changes. This allows search engines to index your pages correctly and to eliminate problems so that your site is viewed by all on the web.
Cost–per–Click (CPC) – Campaign Management
Wild Lime has different CPC packages available, depending on your needs and specified monthly budget.
Our CPC packages are most effective on optimized pages and pages that allow for bookings, sales or match up with your website aim for best performance and conversation ratings.
We advise creating duplicate pages for effective notification of your CPC campaign performance, including altering email notification subjects for conversion rate tracking.
Package Information
- Account setup fee of $65.00 including Google Activation fee of $10.00
- Campaign management fee of $99.00 per month
- Campaigns contracted at 3 month minimum
- Prepayment of ads at the beginning of each month
- Creation of duplicate websites charged at $95.00 per page (optional but recommended)
- Professional copywriting and optimization of campaign ads
- Ads displayed on Google search engine results for targeted keywords
- Ads can be geographically targeted to suit your geographic business area
- Highly targeted keywords based on your website content and website aim
- Fixed monthly fee to suit your budget and business needs
- Monthly report on campaign performance and support available
CPC Process
- Consider a monthly budget or contact Wild Lime for assistance.
- Complete CPC Setup and Approval form including your desired keywords and aim of your website
- We will respond (usually within 24 hours) accepting or suggesting appropriate keywords
- Create duplicate pages for specified pages (optional but recommended)
- Creation of highly targeted keywords and ad text based on desired keywords provided
- Campaign setup and prepayment of monthly fee
- Campaign managed and monthly report provided
Monthly prepayment of specified budget and reporting continues until contract expiry.
Please contact a member of the friendly Wild Lime Media team for further information.