Search Engine Optimisation
Studies have proven that top placement in search engines, among other forms of online marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, email marketing, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning a good search engine ranking and get more targeted traffic driven to your website, which in turn result in greater conversion rates and sales..
Natural Search Engine Rankings
Natural Search Engine rankings are rankings that cannot be bought and are ranked according to each search engines algorithms and site content. Search engines rank each site according to its popularity and optimisation techniques. Any subsequent visitors who discover your natural search engine result do so at no cost to you.
Search engine optimisation is a mid to long term service based on many aspects of your website including link popularity, keywords, code structure and other optimization techniques.
To achieve good results on a search engine takes carefully planned time and effort and patience as each search engine has different ranking updates, for instance Google usually updates 3–6 months, Yahoo 2–3 months and MSN monthly.
Once you achieve good rankings, the benefits are amazing, with a noticeable traffic increase to your website. This is when you consider revising your website design and accessibility to maximize each visitor into a potential sale, enquiry or whatever your target goals for your website may be.
"95% of monthly Internet users utilise search engines to find and access websites"
Search Engine Market Share (WorldWide)
Approximately 60% of market share
Approximately 18.1% of market share
Approximately 10.7% of market share
Search Engine Optimisation Packages
Wild Lime has different SEO packages available, depending on your needs, budget and expected time frame for results.
Our packages available allow you the option to select which pages you wish to optimize. We will then proceed to alter the selected pages keywords, website code and creating inbound links to increase your website popularity rating with the search engines, this being an essential element to search engine optimization.
Please note, we may need to create a links page to increase the chances of gaining inbound links on higher rankings websites. Each link opens in a new window so that you don't lose your visitors if they click on your outbound links.
The packages list below are a guidline only and do not reflect the exact costs of search engine optimisation. Every website is different, and every website has a different history. We suggest taking the below prices as a guideline and also recommend atleast an additional 3-6 Months of on-going SEO to achieve the best results possible.
On-going Ranking reports will not be supplied to contracts for less then 3 months.
|Keyword Analysis Report||5 keywords||up to 10 keywords||10+ keywords|
|Baseline Ranking Report|
|Server / Technical Analysis|
|Title Tag Optimisation||3-5 Pages||5-10 Pages||10+ Pages|
|Description / Keywords Optimisation||3-5 Pages||5-10 Pages||10+ Pages|
|Google Sitemap Creation|
|Anchor Text Optimisation|
|Homepage Content Optimisation (landing page)|
|Content Optimisation of Inner Pages||minor||minor|
|ALT text Optimisation for Images|
|Implement Google Analytics Software|
|Website Quality Report (Before/After)||after|
|Search Engine Submissions|
|FREE Directory Submissions||10-15||15-20||20+|
|PAID Directory Submissions||none||none||none|
|Link Building Campaign|
|Monthly Ranking/Traffic for remainder of contract|
|Review and Research SEO on Monthly Basis|
|INITIAL SEO Package||$660||$1,100||depending on size|
|On-Going Monthly Price||From $220||From $330||depending on size|
Wild Lime SEO Packages
All the SEO campaigns available at WildLime have the same solid foundational core of Research, Optimisation and Link Building.
WIldLime goes through the following four (4) stages, to assure you that your website is best optimised for the Search Engine Ranking Pages (SERP's). The following stages are the initial stages of Search Engine Optimisation (SEO) and do not inlcude extensive Link Building or Social Media Optimisation campaigns. These services can also be obtained through WildLime as seperate packages.
Stage 1: Website Ranking Report and Competitive Analysis
- We analyse where your site currently ranks and for what keywords
- If available, we look at your current website statistics to see where the majority of the traffic is coming from, and from what keywords.
- Analysis of your sites navigational structure
- We analyse your site’s source code to see how "search engine friendly" it is
Stage 2: Keyword/phrase Research
Keywords/phrases are better described as the search terms the web user enters when searching for something in a search engine.
Key phrases are the foundation of the entire Search Engine Optimisation process, and correctly identifying the most relevant keywords/phrases is crucial to the success of your websites ranking/traffic.
Since only correctly optimized sites and keywords will draw highly targeted traffic to your website.
There are 3 categories of keywords/phrases that are described below
1. Primary key phrase - the single most important keyword/phrase around which your optimisation will be centered.
2. Secondary key phrases - the other keywords/phrases around which we will build search engine focus pages
3. Peripheral key phrases - When we undertake link building, our links pages are built in such a way as to lend support to your web site's optimisation in their own right - in other words even our links pages will produce high search engine results, and draw traffic.
With the aid of some of the best available keyword tools, we'll be sure to suggest the best keywords for your website.
Stage 3: On-Site Optimisation
- META Keywords
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.
"Hidden" HTML code that contains a descriptive sentence or two about the web page.
Website Title/s (<title></title>
In HTML, an area where text is placed that shows at the very top of the browser window. Search engines consider this area critical.
Website Heading/s (<H1></H1)
Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings describe the content immediately below them. Search engines assign the most importance to h1, then h2, and so on.
Link Title/s (<a href="link" title="optimized keyword">optimized keyword</a>)
Proper use of anchor text can help you show the relevancy of your web pages to key search engines to help rank for desired keywords. You can use this knowledge to build the relevance of each page of your site, through anchor text optimization containing important keywords, relevant to the theme of such pages, from other pages of your site.
Image Alt Tag/s (<img src="image link" alt="optimized keyword">)
For many sites, particularly image–heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text.
Upload robots.txt file and sitemap.xml
This simple text file, created with Notepad or other simple text editor gives you complete control by telling the robots not to spider certain folders or web pages within your site.
Sitemap.xml offers Google a better crawl (scan) of your entire site to help searches find more of your web pages. It also notifies Google when each page was last modified.
HTML code compliance (World Wide Web Consortium standards)
We'll check your code conforms to W3C's standards and suggest changes. This allows search engines to index your pages correctly and to eliminate problems so that your site is viewed by all on the web.
We will install an analytics software on your website, allowing us and yourself to track traffic, your visitors and their origin and many more usefull features to get a better understanding where your visitors are coming from and what keywords they are searching for.
Links Page (if needed)
Sometimes we might recommend creating a "links" page, allowing you to have links from your website to other related industry websites.
- Content Alterations (included in larger packages)
In the larger packages we have included the Content Alteration feature, meaning that WildLime will go through the content of your sites and make alterations as they see fit to make your content more search engine friendly.
Stage 4: Website Submission Services
All our submissions to search engines and web directories are performed manually. Our submission process guarantees your site's inclusion in all the major search engines, including Google, Yahoo, MSN/Live, AOL, search.com, ask, AltaVista, and alltheweb.
We understand which of these search engines will have an impact on your site's success, and we submit your site accordingly.
However, we do limited submitting to search engines and directories as part of the core SEO service, this does by no means eliminate the needs for looking at our Link Building Campaign, as the sole purpose of the initial stage is to really make your website more search engine friendly.
Monthly Reports (only available on contracts of 3 Months or longer):
There are two types of reports that incorporate everything included in our SEO outline. These are the Search Engine Rankings report and the Website Traffic Report.The SEO Ranking Report:
- Report based on optimised key phrases
- Covers major Australian and international search engines
- Comparative analysis of position movements from month to month
- Concise, easy to read and understand format
The Website Traffic Report:
- Comprehensive statistics on user visits in a calendar month
- Tracks new visits vs returns
- Tracks originating countries of web site visitor
- Analyses bounce rates
- Reports on key phrases used by searchers
- Reports on which search engines bring in traffic
- Reports on referring sites
- Reports on traffic to individual pages
- Comprehensive comparative reporting available- monthly, quarterly or yearly analysis available (please consult us)
- Select an appropriate package or contact Wild Lime for assistance.
- Complete SEO Setup and Approval form including your desired keywords and aim of your website
- We will respond (usually within 24 hours) accepting or suggesting appropriate keywords
- Provide Wild Lime with FTP access to your website so that alterations may be made to your website
- Website alterations are made and initial reporting of changes
- Website submitted to search engines and DMOZ.org
- Reporting according to your selected package at each interval containing link popularity and ranking for selected keywords
Please contact a member of the friendly Wild Lime Media team for further information.