Search Engine Optimisation

Studies have proven that top placement in search engines, among other forms of online marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, email marketing, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning a good search engine ranking and get more targeted traffic driven to your website, which in turn result in greater conversion rates and sales..

Natural Search Engine Rankings

Natural Search Engine rankings are rankings that cannot be bought and are ranked according to each search engines algorithms and site content. Search engines rank each site according to its popularity and optimisation techniques. Any subsequent visitors who discover your natural search engine result do so at no cost to you.

Search engine optimisation is a mid to long term service based on many aspects of your website including link popularity, keywords, code structure and other optimization techniques.

To achieve good results on a search engine takes carefully planned time and effort and patience as each search engine has different ranking updates, for instance Google usually updates 3–6 months, Yahoo 2–3 months and MSN monthly.

Once you achieve good rankings, the benefits are amazing, with a noticeable traffic increase to your website. This is when you consider revising your website design and accessibility to maximize each visitor into a potential sale, enquiry or whatever your target goals for your website may be.

"95% of monthly Internet users utilise search engines to find and access websites"

Search Engine Market Share (WorldWide)

"Google"

"Yahoo!"

"ninemsn

Approximately 60% of market share

Approximately 18.1% of market share

Approximately 10.7% of market share

Search Engine Optimisation Packages

Wild Lime has different SEO packages available, depending on your needs, budget and expected time frame for results.

Our packages available allow you the option to select which pages you wish to optimize. We will then proceed to alter the selected pages keywords, website code and creating inbound links to increase your website popularity rating with the search engines, this being an essential element to search engine optimization.

Please note, we may need to create a links page to increase the chances of gaining inbound links on higher rankings websites. Each link opens in a new window so that you don't lose your visitors if they click on your outbound links.

The packages list below are a guidline only and do not reflect the exact costs of search engine optimisation. Every website is different, and every website has a different history. We suggest taking the below prices as a guideline and also recommend atleast an additional 3-6 Months of on-going SEO to achieve the best results possible.

On-going Ranking reports will not be supplied to contracts for less then 3 months.

Preliminary Research

SMALL

MEDIUM

LARGE

Optimisation Report Optimisation Report Optimisation Report Optimisation Report
Keyword Analysis Report 5 keywords up to 10 keywords 10+ keywords
Baseline Ranking Report Baseline Ranking Report Baseline Ranking Report Baseline Ranking Report
Server / Technical Analysis Server / Technical Analysis Server / Technical Analysis Server / Technical Analysis
Structural Analysis Structural Analysis Structural Analysis Structural Analysis
On-Page Optimisation      
Title Tag Optimisation 3-5 Pages 5-10 Pages 10+ Pages
Description / Keywords Optimisation 3-5 Pages 5-10 Pages 10+ Pages
Robots.txt Optimisation Robots.txt Optimisation Robots.txt Optimisation Robots.txt Optimisation
Sitemap Creation Sitemap Creation Sitemap Creation Sitemap Creation
Google Sitemap Creation Google Sitemap Creation Google Sitemap Creation Google Sitemap Creation
Anchor Text Optimisation Anchor Text Optimisation Anchor Text Optimisation Anchor Text Optimisation
Homepage Content Optimisation (landing page) Homepage Content Optimisation Homepage Content Optimisation Homepage Content Optimisation
Content Optimisation of Inner Pages   minor minor
ALT text Optimisation for Images ALT text Optimisation ALT text Optimisation ALT text Optimisation
Implement Google Analytics Software Implement Google Analytics Software Implement Google Analytics Software Implement Google Analytics Software
Website Quality Report (Before/After) after Website Quality Report Website Quality Report
Off-Page Optimisation      
Search Engine Submissions Search Engine Submissions Search Engine Submissions Search Engine Submissions
FREE Directory Submissions 10-15 15-20 20+
PAID Directory Submissions none none none
SE/Directory Re-Submissions   SE/Directory Re-Submissions SE/Directory Re-Submissions
Link Building Campaign Search Engine Submissions Search Engine Submissions Search Engine Submissions
Reports      
Monthly Ranking/Traffic for remainder of contract Monthly Ranking/Traffic Monthly Ranking/Traffic Monthly Ranking/Traffic
Review and Research SEO on Monthly Basis Review and Research Review and Research Review and Research
       
INITIAL SEO Package $660 $1,100 depending on size
On-Going Monthly Price From $220 From $330 depending on size

 

Wild Lime SEO Packages

All the SEO campaigns available at WildLime have the same solid foundational core of Research, Optimisation and Link Building.

WIldLime goes through the following four (4) stages, to assure you that your website is best optimised for the Search Engine Ranking Pages (SERP's). The following stages are the initial stages of Search Engine Optimisation (SEO) and do not inlcude extensive Link Building or Social Media Optimisation campaigns. These services can also be obtained through WildLime as seperate packages.

Stage 1: Website Ranking Report and Competitive Analysis

Stage 2: Keyword/phrase Research

Keywords/phrases are better described as the search terms the web user enters when searching for something in a search engine.

Key phrases are the foundation of the entire Search Engine Optimisation process, and correctly identifying the most relevant keywords/phrases is crucial to the success of your websites ranking/traffic.

Since only correctly optimized sites and keywords will draw highly targeted traffic to your website.

There are 3 categories of keywords/phrases that are described below

1. Primary key phrase - the single most important keyword/phrase around which your optimisation will be centered.

2. Secondary key phrases - the other keywords/phrases around which we will build search engine focus pages

3. Peripheral key phrases - When we undertake link building, our links pages are built in such a way as to lend support to your web site's optimisation in their own right - in other words even our links pages will produce high search engine results, and draw traffic.

With the aid of some of the best available keyword tools, we'll be sure to suggest the best keywords for your website.

Stage 3: On-Site Optimisation

Stage 4: Website Submission Services

All our submissions to search engines and web directories are performed manually. Our submission process guarantees your site's inclusion in all the major search engines, including Google, Yahoo, MSN/Live, AOL, search.com, ask, AltaVista, and alltheweb.

We understand which of these search engines will have an impact on your site's success, and we submit your site accordingly.

However, we do limited submitting to search engines and directories as part of the core SEO service, this does by no means eliminate the needs for looking at our Link Building Campaign, as the sole purpose of the initial stage is to really make your website more search engine friendly.

Monthly Reports (only available on contracts of 3 Months or longer):

There are two types of reports that incorporate everything included in our SEO outline. These are the Search Engine Rankings report and the Website Traffic Report.

The SEO Ranking Report:

The Website Traffic Report:

SEO Process

  1. Select an appropriate package or contact Wild Lime for assistance.
  2. Complete SEO Setup and Approval form including your desired keywords and aim of your website
  3. We will respond (usually within 24 hours) accepting or suggesting appropriate keywords
  4. Provide Wild Lime with FTP access to your website so that alterations may be made to your website
  5. Website alterations are made and initial reporting of changes
  6. Website submitted to search engines and DMOZ.org
  7. Reporting according to your selected package at each interval containing link popularity and ranking for selected keywords

Please contact a member of the friendly Wild Lime Media team for further information.